tv [untitled] May 7, 2012 2:00am-2:30am PDT
calendar item before you, assuming that you approve that, this will be forwarded to the board of supervisors for their approval by july as well. customer outreach and communication, we have an outreach plan that will include social media outreach through twitter, facebook and youtube. in addition, we will have customer engagement to ensure that people are familiar with our decalls and we are going to be working with our accessible services unit that people who need assistance can board and disembark all doors of the vehicle safely. we are also going to extend messaging to print media with multi lingual ads and in spanish and chinese newspapers.
this shows the proposed decals and this would be language neutral and as people are entering through the rear doors will be able to tell what is acceptable and what is not acceptable in terms of what -- when they can enter through the back door. they show if you tagged your clipper card or a valid muni pass, that is ok. if you pay cash, you have to go through the front. the next slide shows the proposed locations on the back door buses adjacent to the back doors. as you are entering you can see the decals clearly. for the historic street cars, we are proposing to put that on the windows of the cars. the reason being, we don't want to interfere with any of the historic nature of the car. so we are proposing to place it on the windows there.
you can see it in the photo. we have also been developing car cards. these car cards would be placed on the interior of buses and historic street cars and give more information to customers about what is acceptable and what is not acceptable to go through. you can see the major types of their media that would be valid if you go through the back door. and these would not only be in english but also chinese and spanish. media outreach, we are planning several major events, including when this legislation -- the legislation that is before you today -- if it's signed by the mayor during the last week of may, that there would be some media outreach at that point as well as right before the launch of all-door boarding in late june and then finally in early july once we implement all-door
boarding. an important component of this also is to determine what happens before and after all-door boarding. a lot of people in the transit industry are looking at this and we would like to make sure we understand the changes that are occurring in terms of the speed of boarding, fare compliance and reliability. this shows some of the performance measures that we are looking at right now through automated data collection or manual data collection. as you know, a few years ago, we started our fare surveys in 2009 and 2010 and we are in the process of updating that. we completed baseline surveys and observed over 6,000 customers to date and we will be doing a similar study after all-door boarding is implemented. we are finding the same compliance standards as before. we are going to go through busy
locations and observing how long the dwell times are at those stops before and after all-door boarding. some of the efforts we are going to look at include trying to reduce the amount of cash that is processed through the fare box. so right now, we are estimating based on our surveys, 15% to 20% of all transactions involve cash at the fare box and we are going to try to get that down. we are looking at increased clipper card expansion, expansion of the vendor network and possibly looking into ticket vending machines, technical and operating and maintenance requirements and capital costs and repair. with that, that's the brief update of where we are in all-door boarding and i would like to thank various people throughout the organization because it has been a multi
disciplinary effort with many people involved. >> members of the board? questions, comments? >> thank you for all this great work. i'm excited to be able to move this thing forward and get this thing done finally. many of us that have been long time passengers and riders of muni have recognized that this is happening sort of any way in a loft places in some way or another and to make it official will help us overall. i'm confident of it. i had two questions of staff, just details, really. the first is the idea of tagging your card when you get on through the door, and i know that in a lot of our vehicles, sometimes for whatever reason, mostly because it's so crowded that sometimes you can't get to a reader, like a clipper card reader and if you have like a
use pass or a pass, fast pass on your clipper card do you have to tag it every time you board even if you are already paid up, to avoid a fine? i want to clarify that. >> it is our policy we require you to tag regardless of what you have on your card. it is an issue on the rail vehicles where we don't have readers on both sides generally on the buses, it won't be an issue, but i have that experience that i can't physically get to the card reader. we do want people to tag their card because as mr. lee mentioned, much of the data collection we are using or part of the data collection is the clipper data and we don't have the automatic passenger counters, which is the a.p.c., presentation reference right now on the rail vehicles. so the tags of the cards are very valuable to us. that said, i don't believe that
we are citing people. if they have their pass loaded, what it does, though, is the transaction time with the fare inspector is longer because there are a few extra steps. if you are tagged and put their reader up against it and says yes. if you haven't tagged, it's going to say no and there are extra steps that the inspector has to go through to determine that you have paid your fare. we would like you not to spend extra time with the readers and help make the inspection process work better. >> as part of that campaign, can we please make that a fundamental part of the -- >> many people don't know that is the expectation. >> that would be one recommendation. it's like the census, you aren't obligated, but if you do do it, it helps the community in the long run. if people understand that, they
would be inclined to say, they are counting me me and through this data they can improve the service. get the card tagged if they know there is value to that tagging. the second thing is we heard some comments about loading passengers through the back door at the same time passengers are unloading and there has been some conflict. i have experienced myself with people getting on and off at the same time. is there any way we can roll out sort of an an awareness campaign like let people get off the bus first or play like one of our 49ers and get onto the bus against the off-boarding passengers, if that could be part of this. >> absolutely. this is something we found as we have been developing this that we have all experienced.
we have been working with local 258, operators union on developing a broader-based rider education program and we are dove-tailing that with the outreach we are going to be doing for this, because if people are charging in before people get off, we aren't going to realize some of the travel time savings that we are hoping for. so that will be an important part. changing behaviors is not easy and doing this education is probably not our strong suit but something we recognize and will be endeavoring to do this and will be part of the communication. >> we have the overhead announcements place pay fare share. when boarding the vehicle, allow passengers to outboard first. >> motion to approve the ramos
initiative? >> indeed it is. >> i'll second. >> any further discussion? >> real quick question. on the implementation, we are talking about july 1. is it a phase-in or we flip the switch and that's it? >> flip the switch and that's it and will be system-wide on july 1. >> no further discussion. thafere. -- all those in favor say aye. etiquette on the buses recently and i recently -- had to use a cane and i'm impressed with the courtesy of the people on the buses. and i think the whole thing is when other passengers take it upon themselves to say something and this woman was giving a lecture the other day and say see that old man and his cane --
[laughter] >> there is a little bit of that etiquette. we'll work on the etiquette. next one is -- >> you need a vote. >> motion and second? >> we did. >> all in favor say aye. opposed? >> number 13, approving the preliminary official statement for the issueance of the series 2012 a and b revenue bonds including the refinancing of outstanding revenue and lease revenue bonds related to certain parking garages and parking meters and providing funds for certain new projects. you do have a member of the public. >> part of the project was a preliminary official statement and we told you we would come back to you when we were close to selling the bonds.
an official statement has been released. and we are in the midst of the validation period and the mayor signed the legislation. so we will be -- 60-day clock starts ticking april 18 and we expect to issue bonds in june or july. we will give you an update in the changes of the preliminary official statement. >> good afternoon. i'm here in san francisco and we have been serving as your disclosure counsel in connection with this offering of revenue bonds. as disclosure counsel we have been working closely with your staff in terms of putting together the preliminary official statement for the
bonds. the preliminary official statement for the bonds, it's like the prospect us in a registered public securities offering that its purpose is to provide investors what they need to know to make an informed investment decision with respect to the securities, with respect to whether to buy your bonds or not. the preliminary official statement has information on the agency, the agency's operations and financial condition, the terms of the bonds, security for the bonds, tax status and interest on the bonds and other information that's of interest to investors. federal securities law requires that the preliminary official statement contain all of the information that an investor
would want to have or need to have to make an informed investment decision and not contain any material misstatements or omissions. so that involved -- that involves a process of working with the staff. it's a process of investigation to make sure that the agency's story, and particularly the agency's story as it's told to investors and the financial community is complete and accurate. i'm very pleased to report that your staff has worked very diligently and very hard to provide the information and to work with us and the rest of the financing team and putting together the preliminary official statement. the preliminary official statement is now substantially
complete. as the agency story is always an ongoing story and there are always new things to keep up with. there are some items that will be needed to be updated, but it's substantially complete and ready for your approval. also, pleased to report that as your disclosure counsel we really have no concerns with respect to either the content of the document before you or the process or the work done by your staff. i will -- so, so, again, the changes since this has been before you have been further development, refinement of the story and updating to reflect things that have happened in the
last few months. as your counsel, i must advise you that under the federal securities law that you as directors, are responsible for the agency's compliance with federal securities laws and with the adequacy of the disclosures you make. and to that end, i would -- we would encourage you and advise you to speak with staff, to speak with the city attorney if you have any concern that the information in the in the preliminary official statement doesn't fully and fairly present the agency's financial position or if you have any concern that some of the information in it is either incorrect, incomplete or potentially misleading. in that, we particularly
encourage you to focus on things, matters that you as commissioners may know that the staff may not know. so with that, i will be happy to entertain questions on the documents, on the process, our responsibilities. >> i do have a few questions on the process and as members of this board considering the vital role we all have in this, review some of these things, like in preparing your review, did you review all these statements and everything that was necessary, all the documents? were they all made available? >> yes. the general process is from a working group standpoint is the
working group based on our sort of collective experience working in the municipal area and working with -- working with transportation agencies and transportation credits in particular is to determine what sort -- what types of information investors need to know. from that -- so that's a -- it's your story, the story aimed at a particular audience and that needs to be consistent with what you're saying about the agency and its operations to other audiences. but it's a story that is tailored to particular investors. so the process is to start from that collective experience and our experience looking at that
issueance from other agencies. we would review public reports and public information that you have made available. we have -- we review the minutes of these meetings. we have asked to see and asked for review of a great number of documentation to basically do due diligence and do the investigation behind the story. >> you have gotten everything you have asked for? >> yes. we have no concerns with that. >> i assume this involves talking to staff and various officials about what goes in there? >> yes. >> people been cooperative with you? >> the staff has been very helpful and very cooperative. >> do you see any outstanding issues remaining that we need to be aware of as we go into this?
>> i'm not aware of any -- we're not aware if there are any material issues that haven't been fully and adequately addressed. i will say that the bond sail is -- bond sale is still a little bit away and we have to stay on top of developments. and again, we very much encourage you to participate in this process not only to read the document and bring to staff attention a particular matter, any concerns, but also to give some thought from your perspective as to whether the presentation that's being made to investors, that it captures what ought to be said needs to be said.
>> do you think the document as it stands before us is still a work in progress? >> it is substantially final. and yeah. it is substantially final. the om caveat i would have -- the only caveat i would have is as things change. >> members of the board? questions, comments? >> we have had a review by the controller's office as well and to make sure that everything we say is consistent and accurate as well. another set of eyes that have reviewed this. >> this is kind of new territory for us and it's a very big deal and first chance we ever had to do this and make sure -- >> just a couple of other observations. the controller's office and the city attorney's office have been very helpful and supportive in
the process. and also i had mentioned as part of the process is you look at disclosure documents and the stories told by other agencies. since this is the first sort of securities offering done on general revenue credit, it -- we had to start the thinking really from a clean slate and think things through from the bottom up. this wasn't -- sometimes these are processes of looking at the story told before and updating it. here you have not had an occasion or opportunity to tell this story to this audience. so it's been a huge effort. on the part of the financing team in germ and on the part of your staff in particular and
would like to thank the staff for their hard work. >> i appreciate it. >> i will repeat what i have said earlier, we have had the revenue bonds issue before us presented in various ways and we have been to the board of supervisors and acknowledge that we are relativey unique in transit agencies that we have a revenue stream that we actually can offer our own bonds instead of having general revenue bonds from the city. how unique are we in the u.s.? are there other agencies and i'm sure we have gone over this before, but more for educational purposes to anybody who is new to this and hasn't been listening. >> we are probably one of the few who don't. they have sales tax and other streams of revenues. bart has issued.
v.t.a. we are probably the last remaining system, new york all issue debt. >> what is you feek, we have a more diversified set of revenue streams. and in that way, we have a good story to tell because we are both a transit agency and city transportation department, which is unique in the country. we have this will broader range of revenue streams to be able to pledge that many agencies have, they have their fares and one dedicated range. >> we'll know how strong we will be at the end of the month because we are going for our ratings and get the value of the diverseity in our ratings. >> there is sometimes a knee-jerk reaction against issuing debt without the realization that it is a good
way to finance and manage the money that you have available to you. so thank you. >> is there a motion to approve. >> you have a member of the public who would like to address you on this matter. >> i would have said earlier on 10.4 we were assured that no operating budget funds would go into the central subway project, but i assume you approved 10.4 earlier. as to the preliminary official statement, i continue to support the garage work supported by parking revenues and oppose the transit work which should be prioritized over other capital projects. including the capital work will result in less service and/or higher fares in the future. i would approve the garage work and disapprove the transit work. i hope the official statement will properly disclose the
operating and capital budget risks going forward, including the opposition to the central subway project. >> anybody else? >> mr. lee. >> thank you so much. i'm a taxi driver. when i look at this, you are going to offer a lot of bonds and raise a lot of money, that's fine, but remember one story that you put the t-line at the first street. it's not functioning. you are losing $650 million. not that many people take it. basically, i agree with you borrow the money today and use it today and next year will be inflation even if you pay 3%, 4%, whatever it is. stran is a good credit city.
we have a lot of customers coming. we do need the money to operate our system. but before you are doing this offering a lot of bonds and everything, very carefully using your money. i'm asian and chinese and came here with very little money. i very carefully use my money. i hope this is good money for you to raise it and you can use it very carefully for the interest of the whole city. and because today, we are in a lot of debt. everybody on the debt. it's too much debt. big companies are making money because they are us using this and they are borrowing money and raising money. i always think i would use t-line before. i said only build it only and
not the railroad system. takes too much time. you have to count which area you raise money and money is very important. thank you. >> anybody else? is there a motion on this one? >> i would like to move. >> i'll second. >> any further discussion? all in favor say aye. thoped? >> vote to whether to conduct a close session. >> is there a motion? >> motion. >> all those in favor say aye. >> it will take me a mo >> all right. announcement of closed session. they took no action, directors,